Brand Guidelines

This manual contains the basic rules for the use of the key design elements of the HIGHSPORTUGAL brand and how they apply in order to give life to it. These basic elements of identity are the shapes, colors and fonts that, when combined, become a powerful force that embodies the brand identity.

The concept developed for the branding of the brand HIGHSPORTUGAL is the result of a market analysis that sought to understand how competitive companies communicate with their customers and, above all, conclude what makes certain companies stand out in relation to others.